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Should you HR team be using Social Media?

The rise of popular social media platforms such as Facebook and Twitter has had an almost revolutionary impact on the way that people communicate and interact with one another online. It is a great way to keep in touch with rarely seen family members or friends, find people with similar interests, promote a business and a hundred other things besides. Given the way that it links people together through social networks, it is perhaps surprising that HR teams have to some extent been slow on the uptake when it comes to using social media. Listed below are just some of the ways that it can benefit an HR team and business in general.

Recruitment: One of the biggest reasons that HR teams should use social media is that it really does open up a whole new world of recruitment possibilities. Although a position may be advertised internally and externally, its profile may not always be high enough to attract the most suitable candidates. Websites such as LinkedIn are ideal for building up a...

Social Media – Asset, Liability or a Fact of Life

Social Media, is it an Asset, Liability of just a Fact of Modern Life? It depends who you ask and also how it is managed. Managers may see it as a timewaster but many employees view it as a necessary way of networking their customers, colleagues and a way to express their views.

From the companies perspective it can be enormously valuable if the organisation is open to new ideas, the employees are happy and enjoy good conditions and are well managed. It can promote the company image, help in recruitment and product and service promotion. If however the company culture is poor, employees are not happy and there is a general atmosphere of mistrust then this benefits will not be realised.

On the other hand it can become another distraction to work for employees, in some cases it could allow the leakage of confidential private documents or publish inaccurate company information.

The reality is that whether employers like it or not it is here to stay, they need to recognise that it is...