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Should you HR team be using Social Media?

The rise of popular social media platforms such as Facebook and Twitter has had an almost revolutionary impact on the way that people communicate and interact with one another online. It is a great way to keep in touch with rarely seen family members or friends, find people with similar interests, promote a business and a hundred other things besides. Given the way that it links people together through social networks, it is perhaps surprising that HR teams have to some extent been slow on the uptake when it comes to using social media. Listed below are just some of the ways that it can benefit an HR team and business in general.

Recruitment: One of the biggest reasons that HR teams should use social media is that it really does open up a whole new world of recruitment possibilities. Although a position may be advertised internally and externally, its profile may not always be high enough to attract the most suitable candidates. Websites such as LinkedIn are ideal for building up a...